Do it Afraid: Navigating Fear and Change in Design

In this episode of the McClain Method Podcast, host John McClain speaks with Katie Derek Erickson, founder of Success by Design. 

They discuss the importance of grit, perspective, and intuitive decision-making in business. Katie shares her journey from flipping houses to leading a multimillion-dollar commercial design firm and emphasizes the significance of sustainable design. The episode also touches on overcoming fear, the power of celebrating small wins, and the impact of having a defined 'why' in business. 

14:18 Celebrating Success and Finding Joy

18:12 Remote Teams and Effective Hiring

27:11 The Power of Systems and Processes

36:04 The Importance of Marketing Processes

36:53 The Need for Structured Task Management

44:38 Building Strong Relationships with Tradespeople

53:40 Handling Business Challenges and Burnout

01:00:32 The Power of Knowing Your 'Why'

01:05:44 Rapid Fire Insights and Conclusion

More On Katie and her program and podcast: Success by Design

Website: https://successbydesign.coach/

LISTEN HERE to John on Katie's Podcast: https://successbydesign.coach/podcast-library/b/attracting-luxury-interior-design-clients-with-john-mcclain

Instagram: https://www.instagram.com/successbydesign_coach_podcast/?hl=en

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Design feels natural. Business doesn’t. And that is frustrating.

Design Success Academy was created to help interior designers finally feel confident running the business side of their work.
Inside the program, you’ll learn how to price with clarity, create simple systems, position yourself professionally, and build a business that actually supports your creativity.

👉 Learn more: https://www.mcclainmethod.com/dsa

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