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Justin Jaksha, VP of Marketing for ePayPolicy, will share his 15 years of experience with insurtech, medical, and real estate and explain why storytelling is always the best marketing method for insurance agencies. Identify the psychology and science behind good storytelling and leverage it in your marketing on this episode of Agents Growth Academy.

3 Key Takeaways

• Leverage the psychology of good storytelling: use the hero's journey and monomyth to craft stories that make sense of the world and help the customer along their path.
• When surveying, it’s important to ask the right questions that will uncover the benefits and transformation that comes from using your product or service.
• Pay attention to the language: listen to the words that your customers use and repeat them in your marketing to create an emotional connection.

Resources

LinkedIn

Story by Robert McKee

Building a StoryBrand by Donald Miller

Kendra Hall, storytelling expert

The Hero with a Thousand Faces by Joseph Campbelll

CheckMate from ePayPolicy

Trello application

East of Eden by John Steinbeck

Hero on a Mission by Donald Miller

The World of Art by Steven Pressfield

About Justin Jaksha

Justin has over fifteen years of experience as a marketing leader (with a little bit of sales) in insurtech, medical, and real estate. Like host Jim Schubert, Justin is a full StoryBrand enthusiast and is StoryBrand certified.