Today’s co-host is Ken Westgaard. Ken is the self-proclaimed Launch Dude and helps coaches and course creators plan and execute their launches without the headaches. 

Ken has a ton of wisdom to share about the economic and societal shifts going on right now and how that impacts putting your work out into the world. 

Ken started his career as a graphic designer and eventually moved into email marketing. After a customer called him out on some issues, he had to step back and reexamine what truly made him excited to show up every day. He found that excitement in launches and helping clients navigate the ins and outs of getting their products into the world.

As coaches and providers, there are two main roles we occupy for our clients: the psychologist and the cheerleader. Rather than speaking for our clients, Ken believes it’s important to serve as a guide. 

In this episode, we talk about how Ken started working for himself, why it’s important to trust your gut, and why it’s important to continue launching, even in times of uncertainty.

Main Takeaways

• Trusting your gut and intuition is a learned skill that takes work. But in the end, it will have a significant impact on your business decisions.  
• Just because the world is upside down right now doesn’t mean that people aren’t buying. Many people still have jobs, are still spending money, and still need the products and services you offer.
• Being the face of your business is not about you. It’s a disservice to your prospective clients to not sell or share your expertise and knowledge. 
• When it’s time to launch, you want to press play and go. You don’t want to be bogged down by a bunch of busywork that should have been done before. 

Links and Important Mentions

• Ken Westgaard
• OMG I’m Launching Podcast by Ken Westgaard
• Ken on Instagram

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