DiscoverB2B Marketing with Dave Gerhardt#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)
#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

Update: 2023-06-20
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Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong.

Dave and Devin talk about:

- His role at Clari and what the content team does
- Inside Gong's early content strategy
- How to make longform content work
- What type of content works on LinkedIn today
- Myth busting "build your personal brand" and more


Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai


Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more


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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

Dave Gerhardt