DiscoverRural Money Matters81. Financial Ratios Demystified: Using key metrics to assess performance
81. Financial Ratios Demystified: Using key metrics to assess performance

81. Financial Ratios Demystified: Using key metrics to assess performance

Update: 2025-04-09
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If you’ve ever looked at a financial report and thought, “What does all this actually mean?”—you’re not alone!


In this episode of The Rural Bookkeeping Podcast, we’re breaking down financial ratios in a simple, jargon-free way so you can better understand how your business is performing.


We’ll cover:
- What financial ratios are and why they matter
- The key ratios all business owners should keep an eye on
- A few extra ratios that are particularly useful for farmers
- How to get started using ratios in Xero or similar software


This is a great episode for rural business owners who want to take the guesswork out of decision-making and build more confidence in their numbers. Whether you’re just starting out or want to deepen your understanding—this one’s for you!


Want more support with this? Reach out for 1:1 support, or join The Rural Growth Collective. Learn more here: https://www.ejsbusinessservices.com/rural-growth-collective

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81. Financial Ratios Demystified: Using key metrics to assess performance

81. Financial Ratios Demystified: Using key metrics to assess performance

EJS Business Services