81. Marketing trends that WON'T work in 2026 PLUS the uncommon marketing skill to hire out
Description
Your 2026 marketing strategy has to work for YOU, meaning your solopreneur, small team and small budget business can no longer afford big company tactics. The digital marketing scene is increasingly saturated and competitive, making it crucial to shift focus from content creation to strategic collaboration and localized efforts.
Key Highlights for 2026 Sales Marketing
- Borrow Platforms: Focus on podcast swaps and collaborations to leverage other people's audiences instead of building your own from scratch.
- Go Local: Increase in-person networking and narrow your geographic focus to capitalize on the resurgence of community-centered shopping.
- Rethink Ads: Seek small, highly-targeted sponsorships (e.g., summits, niche podcasts) instead of high-cost, generalized paid digital ads.
- Email Alarm: Be prepared for continued struggles in email deliverability due to spam crackdowns and adopt a highly comprehensive email strategy.
- Invest in Data: The most essential hire or focus area is reading and interpreting analytics to ensure all marketing decisions are data-driven.
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