EPISODE SUMMARY

In this episode, Clark Wilcox reconnects with longtime friend and Digital Recruiter OG, Travis Janko, for a deep dive into what it really takes to scale a recruiting business in 2025. Travis shares how he went from frustrated sales leader to founding a high-performing recruiting firm focused exclusively on helping SaaS founders hire top 5% sales talent.

They cover the hard truths about qualifying clients, why most recruiters waste time chasing the wrong business, and the systems Travis uses to stay consistent with marketing, content, and client results. Travis doesn’t just talk the talk, he’s built a multimillion-dollar operation by focusing, saying no, and putting process over panic.

You'll also hear why AI is accelerating his workflow (without writing his content), how he uses partnerships to drive revenue, and the exact mindset shifts that helped him build a business he actually enjoys, one that runs on boundaries, consistency, and value, not burnout.

TRAVIS’ BIO

Travis Janko is the founder of a boutique recruiting firm that helps SaaS founders hire elite sales talent fast. With over 25 years as a sales leader, he brings deep operational insight and a no-BS approach to recruiting. Travis and his partner Angie run a process-obsessed firm that prioritizes fit, consistency, and long-term partnerships over quick wins.

He’s also a recurring guest on the Digital Recruiter Podcast, a speaker, and soon-to-be author of Flipping the Script on Recruiting, set to launch in 2026. When he’s not building pipelines, he’s walking the walk: protecting his time, sticking to boundaries, and having lunch tech-free with his wife.

 

Connect with him on LinkedIn at https://www.linkedin.com/in/travisjanko/ or at https://www.linkedin.com/company/gsd-coach-recruiting/

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