#85 - Email Metrics to Include on Your Dashboard
Description
In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance.
Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals.
Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you have determined your goals and objectives, you can start deciding which metrics will be most relevant to include to show overall success and progress towards your goals.
Some of the best metrics include:
- Click through rate
- Conversion rate
- Bounce rate
- Unsubscribe rate
- List growth rate
- Spam complaints
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