Innovation is how you make something better for somebody.  Whether it's a very simple solution or a very complex solution, how can you make it faster, simpler, and easier to implement. Chris Lamb, Hilti North American Trade Marketing Manager, embodies this ethos, championing solutions tailored to the nuances of the electrical and mechanical trades. This episode of Innovation Overload explores the importance of understanding your customers and embracing how technology has reshaped the construction landscape.  Chris discusses the value of a customer-centric approach that transcends simply providing a service to instead foster genuine partnerships aimed at catalyzing growth and elevating safety, speed, productivity, and profitability across all organizations.  He shares transformative innovations spanning products, processes, and technology, empowering contractors to curb theft, eradicate downtime, overdrive ergonomic safety, and optimize resource allocation to scale their businesses.