DiscoverCar Dealership Guy Podcast#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center
#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center

#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center

Update: 2024-05-23
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Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Michael Kelley, General Manager of Bourne's Auto Center, where we discuss: How to build a used car dealership empire, Crushing $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center and much more!


This episode of the Car Dealership Guy Podcast is brought to you by:


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Topics:

(00:00:00 ) - Intro

(00:03:34 ) - Michael’s career in auto

(00:05:37 ) - What are the high-level numbers for your dealership?

(00:08:06 ) - What is your sales structure?

(00:10:06 ) - What are your margins today?

(00:16:43 ) - How are you managing your reconditioning center?

(00:20:29 ) - How are you approaching your value lot?

(00:24:05 ) - What’s your appraisal process?

(00:26:03 ) - How do you share reconditioning with customers?

(00:27:16 ) - What is your sales process?

(00:33:33 ) - What is your customer demographic?

(00:36:00 ) - What is the value proposition you market to get people to come to your store?

(00:37 :52- How much are your salespeople making?

(00:40:28 ) - How are you acquiring used cars?

(00:45:07 ) - Inventory carry costs

(00:46:59 ) - What’s your role in the business?

(00:47:42 ) - Michael’s Florida experience

(00:59:43 ) - Have you ever considered going franchise?

(01:01:52 ) - Get in touch with Michael


Check out Bourne's Auto Center here.


Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)


This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

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#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center

#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center

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