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How much is too much when it comes to free content?

That’s the question I’ve been sitting with for a long time, and this solo episode is my attempt to unpack it. Whether you're a coach, consultant, creative, or service provider, you've likely wrestled with the balance between generosity and strategy in your content. Should you give away the “how”? Or should you stick to the “what” and “why” and keep the rest behind a paywall?

In this episode, I explore the nuanced layers behind this question, including:

• The difference between generosity and exhaustiveness
• Why your free content builds trust—but shouldn’t overwhelm
• The real reason people pay for your services (hint: it's not just information)
• How the mode your audience is in affects how they process your content
• Why “how” content isn’t as dangerous to give away as we might think

You’ll also hear why I believe the future of content is in thought leadership—and no, that doesn’t just mean showing off your wins. It’s about taking a stand, offering a fresh perspective, and showing up with courage, clarity, and creativity.

“Ideas that are hoarded help no one. Success follows generosity.” — James Clear

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• Let's connect on LinkedIn:

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Thank you and see you next week!

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