87. Maddie Gardner - The World's First "Cheerlebrity" On Building Lasting Brands
Update: 2025-10-09
Description
Maddie Gardner is one of the world's most recognized cheerleaders. As the point flyer for the Cheer Extreme Allstars, she won gold at the Cheerleading Worlds in 2010 and 2012. She was a member of the University of North Carolina at Chapel Hill cheerleading team and today is the Content Marketing Manager for Varsity Spirit, where she is helping launch the Pro Cheer League.
In this episode, Maddie discusses:
- How cheerleading helped establish her identity and the loss of athletic identity cheerleaders face after their participation in the sport ends;
- The evolution of cheerleading talent, the growing cheerleading marketplace and how the Pro Cheer League is creating unprecedented opportunities in the sport;
- How she built her social media following to become the world's first "cheerlebrity";
- Advice for how to build lasting personal brands; and
- Why she signed with an agent and the type of representation cheerleaders need.
Learn more about the Pro Cheer League here.
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