87. The Counter-Intuitive Truth About Scaling an Ecommerce Business
Update: 2025-10-28
Description
Most brand owners think scaling means chasing more revenue at all costs.
But here’s the truth: revenue doesn’t always equal success — in fact, it can often hide the real problem.
In this Podcast, I share the counter-intuitive reality about scaling:
✅ Why chasing revenue without profit can actually sink your business
✅ The hidden dangers of “vanity metrics” that look good but cost you cash
✅ How to shift your focus to profit — and create a brand that grows sustainably
If you’ve been grinding for bigger sales numbers but feel like you’ve got less money in the bank, this podcast will change how you think about growth.
🎥 Listen now and learn why profit > revenue when it comes to scaling.
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