In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We unpack how email marketing is evolving to meet changing consumer expectations, discuss the most common mistakes marketers make, and explore creative ways to personalize email campaigns. 

You’ll also hear actionable tips on how to be authentic in email marketing in 2025, leverage AI effectively, and use lifecycle marketing and newsletters to build trust, drive engagement, and boost ROI.

Timestamps:

• 00:00 Introduction to the episode and today’s guest, Jaina Mistry

  
  



• 02:00 Jaina’s career journey: From Buffy fan sites to email marketing leadership

  
  



• 06:30 How early influences shaped Jaina’s approach to creativity and strategy

  
  



• 10:00 What Litmus does and how it helps marketers optimize email campaigns

  
  



• 14:30 The challenges of email rendering across platforms and how Litmus solves them

  
  



• 18:45 Key features of Litmus: personalization tools, testing capabilities, and analytics

  
  



• 20:00 AI in email marketing: How marketers are using it and its current limitations

  
  



• 23:15 Practical ways to use AI for ideation and content creation in email campaigns

  
  



• 26:00 Changing consumer behaviors: Building trust and standing out through email

  
  



• 30:00 Why email marketing is not dead: The long-term impact of consistent email strategies

  
  



• 35:00 Personalization strategies that go beyond first-name greetings to create real connections

  
  



• 38:00 Lifecycle marketing: Using email to guide consumers from awareness to action

  
  



• 42:30 The importance of showing up consistently in inboxes and building brand loyalty

  
  



• 46:00 Why newsletters are a powerful tool for thought leadership and relationship building

  
  



• 48:00 Final advice: Be curious, creative, and focus on connecting with humans
  

  
  

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Connect with Christie Bilbrey

⁠http://www.christiebilbrey.com⁠

⁠hello@christiebilbrey.com⁠  

LinkedIn: ⁠https://www.linkedin.com/in/christiebilbrey⁠

Instagram: ⁠https://instagram.com/christiebilbrey⁠ 

Grow Your Business as a Podcast Guest: ⁠https://bit.ly/pod-guesting⁠

Create Your Buyer Persona: ⁠https://bit.ly/3H4Q2Hw⁠

Connect with Jaina Mistry

State of Email Trends Report by Litmus: https://www.litmus.com/resources/state-of-email-trends

State of Lifecycle Marketing Report by Litmus: https://www.litmus.com/resources/state-of-email-lifecycle-marketing 

LinkedIn: https://www.linkedin.com/in/jainamistry