#89 When You Know Your Stuff but Still Don’t Know What to Charge
Update: 2025-09-09
Description
In this episode, I open up about a time I ran an entire training day for less than the cost of a massage. I was proud of what I delivered, but by the end of it, I’d earned less than minimum wage. And I know many of you have been there too.
But here’s what I want you to take from this episode: pricing isn’t just about numbers. It’s about how you value your time, your energy, and your transformation.
Let’s talk about:
- Why pricing feels personal when you’re used to hands-on work
- The invisible labour you forget to count
- How to shift away from guilt-based pricing and move towards clarity
Resources Mentioned
- CIBTAC Education and Training Qualifications
- How to Price Your Course
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