Berk Temuroğlu goes into corporate managers adopting a founder mindset (and vice versa), the importance of integrating the problem/solution cycle into your communications, and including risk in the ROI calculation.

Berk, being that he has one foot in the startup world and another foot in the corporate world, points out that startup founders have, in recent years, become pretty good at describing the problem, but that this skill is all too often lacking in the corporate world these days. In his words, we tend to "fall in love" with our solution so much that we neglect to give adequate time to the description of the problem.

Also, the way you frame the problem will change according to the audience. It's the same problem, but framed differently. You are basically, as Berk says, a movie director.