La Chablisienne is one of the most important wine cooperatives that exists today. They are responsible for a significant proportion of the overall production of Chablis but also for maintaining quality standards that set a benchmark for the region. Olivier Masmondet is the export director of La Chablisienne and as such, is one of the most important cogs in the business of wine. The role of the Co-Op in the modern world has faced increasing pressure to adapt and we explored how La Chablisienne works to meet today's demands. Aligned to this is their role in managing the supply and demand of a limited region with a global presence, Olivier gave us an insight into the pricing dynamics that is rarely a part of the public-facing story. We also discuss how they manage several different cuvees labelled as Chablis AOC and their purpose within the range, focusing on this episode's wine Chablis 'Le Finage'.