#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI
Update: 2025-03-27
Description
Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide.
Key highlights:
- Strategic Shift in Client Expectations: Discover how CMOs are moving beyond cost-cutting to leveraging AI for data insights and creative enhancement
- Agency Evolution Blueprint: Learn how AI is enabling agencies to deliver faster, personalized, data-driven solutions while elevating their strategic value
- Future Agency Business Models: Explore how AI will create new revenue streams and intellectual property opportunities by 2026-2027
- Talent Transformation: Understand which agency roles will evolve and how AI implementation affects team structure and client relationships
Essential listening for CMOs, agency leaders, marketing directors, and innovation strategists navigating the AI revolution in marketing. Get actionable insights on selecting the right AI partners and implementing transformative technologies while strengthening client-agency relationships.
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