9-8-25 - The Head of Instagram Explains What Metrics Matter Most on a Reel
Update: 2025-09-09
Description
Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers.
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