90: Fighting Disposable Beauty: Building a Purpose-Driven Brand
Description
This week on the Expand + Evolve Podcast, I’m sitting down with Mike Johnson — author, entrepreneur + founder of Oshun — to talk all things purpose, integrity, and what it really means to create a business that feels good from the inside out.
We dive into Mike’s journey — from serving in the military + navigating life in the public eye, to finding his way back to himself through entrepreneurship + conscious creation. What started as a solution for his own skin struggles turned into a much bigger mission around clean ingredients, men’s mental health + the idea that success only means something when it’s aligned with who you are.
We chat about the trap of “disposable beauty,” the importance of slowing down, and why leading with integrity + intention matters now more than ever. We also touch on emotional awareness, vulnerability, + how reconnecting to pleasure + purpose can shift everything.
So if you’ve ever felt torn between ambition + alignment — or you’re craving a reminder that you can build something meaningful without losing yourself in the process — this episode is for you 🤍




