Episode 91 discusses Customer Retention and Architecting Growth with Ali Cudby.

Based out of The Greater Boston Area, Ali Cudby, is the Founder and CEO of Alignmint Growth Strategies.  She is a dynamic force in transforming businesses through intentional customer experiences.  Ali's expertise lies in aligning strategy and implementation for uncontainable growth.

As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies.  Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty.

With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network.  Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies.

Beyond her role as a business leader, Ali teaches Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds.  With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights.

The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. 

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