#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America
Description
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Randy Parker, CEO of Hyundai Motor America where we discuss: leading the fastest-growing car brand in America, Investing $1B in new dealerships, A solution for fast charging? The Future of FSD for Hyundai.
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Topics:
(00:00:00 ) - Intro
(00:02:59 ) - Randy’s background and career
(00:06:31 ) - What have been the key drivers to Hyundai’s market share growth?
(00:09:37 ) - How do you improve the Hyundai image while offering flexibility for your dealer network?
(00:12:47 ) - How important has design been to Hyundai’s success?
(00;15:31 ) - Stated vs. revealed preferences
(00:17:17 ) - What will be the next ‘important’ thing to consumers?
(00:18:31 ) - Robotaxis
(00:20:48 ) - How do you maintain momentum in a market that is becoming increasingly competitive?
(00:26:21 ) - Are EVs inevitable in the long term?
(00:28:42 ) - Thoughts on hybrids
(00:30:22 ) - Has the Hyundai customer changed in your time with the company?
(00:32:32 ) - How do you continue growing, but optimizing for the long term?
(00:34:50 ) - What’s on your mind and keeping you excited?
(00:37:07 ) - How are you thinking about affordability?
(00:39:20 ) - Marketing is the price you pay for being unremarkable
(00:41:24 ) - What’s your outlook for the company?
Check out Hyundai here.
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