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This week on The Complete Agent Podcast, James Kendall is joined by co-hosts Ian Storey and David Warburton for a deep dive into the realities of building a high-performing estate agency in an ever-changing market. They’re joined by a familiar face to the Complete Agent community: Michelle, whose background in estate agency, sales progression and business coaching has shaped the growth of the project from day one.

The conversation opens with Michelle’s career journey and the lessons she has carried from frontline agency work through to coaching roles where she has helped agents refine decision-making, strengthen processes and develop strategic focus. Her experience bridges the day-to-day operational pressures of modern estate agency with the bigger picture thinking required to build a resilient, profitable business.

Across the episode, the team explore how buyer behaviour, market cycles and shifting levels of confidence continue to influence what agents need to prioritise. Weekly market insights, data interpretation and clear communication are positioned as essential tools rather than optional extras. Michelle unpacks how strong sales progression processes can transform pipeline speed, fall-through rates and client experience, creating a meaningful uplift in revenue without adding more leads to the top of the funnel.

A recurring theme throughout the discussion is the importance of setting clear, realistic goals and tracking the right performance metrics. Whether it’s cost of acquisition, lead generation efficiency, or the value of first contact, the team argue that the agents who win in 2025 will be the ones who treat their businesses like businesses, not weeks of firefighting stitched together.

Personal development is given equal weight. The hosts reflect on how agency owners often focus on growth targets and operational output, yet neglect mindset, work-life balance and the ability to stay consistently focused when the market feels uncertain. Michelle shares the benefits of community support within the Complete Agent mastermind, where accountability, problem-solving and shared experience accelerate growth far faster than working in isolation.

With the next mastermind event on the horizon, the episode closes on a simple message: progress comes from action. Understanding your numbers, measuring growth, improving communication, and implementing small but meaningful changes can redefine the trajectory of an estate agency within a single quarter.

If you’re a premium estate agent, business owner or someone aiming to reach the upper quartile of your local market, this episode offers a grounded, practical look at what truly moves the needle. From sales progression clarity to mindset resilience, it’s packed with the strategies high-performing agents are using to push ahead in a competitive landscape.