Today I sit down with Shark Tank Winner, Tracey Noonan and co-founder of Wicked Good Cupcakes whose simple advice could save you years of mistakes.

Tracey Noonan launched Wicked Good Cupcakes — a business she launched with her daughter from their kitchen and turned into a multimillion-dollar empire. That’s right, no college degrees, no culinary training, just grit, a jar, and a whole lot of belief.

We talk about how she turned a hobby into a Shark Tank success, what it's really like behind the scenes with Kevin O’Leary, and the shocking TSA moment that made national headlines (yes — cupcakes were deemed a national security threat!).

This episode is packed with gold for entrepreneurs who feel like they’re “too old,” under qualified, or just unsure how to start. If you’re in the thick of the struggle or sitting on the edge of a dream, Tracey’s story will absolutely light a fire under you.

What You’ll Learn in This Episode:

The real deal behind the Shark Tank handshake — and why only 10% of them go through

How a TSA agent and a cupcake jar created unexpected viral marketing

Why Tracey said “yes” to Kevin O’Leary's royalty deal (and how it paid off big)

The key mindset shift every aspiring entrepreneur needs to make

What to do if you're stuck, overwhelmed, or think you're "too old" to start

The simple advice Tracey gives that could save you years of mistakes

The power of testing your idea before you scale

Why commodity businesses often win — and how you can still innovate inside a crowded market


🛠️ Resources Mentioned:

Tracey’s Online Course: TheCupcakeAnalogy.com — designed to help entrepreneurs avoid common mistakes and build a solid foundation

Nonprofit: Build.org — mentoring high school entrepreneurs across the U.S.

📣 Where to Find Tracey:

🌐 Website & Course: TheCupcakeAnalogy.com

📧 Email: authortracey@gmail.com

💬 Available for: Mentorship, Coaching, Speaking

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