“Always be testing”. That’s popular fundraising advice. 

After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.  

But how do you decide what to test? How do you set up a proper A/B test?  And how do you make sure you learn something meaningful from it? 

That’s what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor file of 40,000 donors contributing more than $10m in revenue each year. And he’s always testing new approaches to grow generosity. 

In our chat we get into:

• How to decide what to test 
• Why you need a testing hypothesis—and how to create one 
• The difference between trying new stuff and A/B testing
• How to run successful A/B tests
• How to interpret results to find actual insights 

To learn more about Ronen and his work, you can connect with him on LinkedIn.


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➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

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Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

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You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

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