#96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button
Update: 2025-02-09
Description
In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.
Key topics include:
- The mission behind Rotorua Canopy Tours and their passion for conservation
- The journey to becoming a B Corp and the importance of high environmental and social standards
- How they’re actively restoring forests and protecting native wildlife
- Their commitment to sustainable tourism and educating visitors on the natural world
- Paul’s vision for the future and how they aim to inspire other businesses to take action
This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!
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