You can thrive as a small practice — you just need to be strategic. In this episode, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, to share how to differentiate and close your operational gaps so you attract the best patients and the best team in a changing market. To learn how to create and maintain a thriving private practice, listen to Episode 969 of The Best Practices Show!

Learn More About Miranda:

• Send Miranda an email: miranda@actdental.com 
• Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdental
• Send Courtney an email for your Golden Ticket: courtney@actdental.com 
• Send Gina an email for your Golden Ticket: gina@actdental.com 
• Send Kirk an email for your Golden Ticket: kirk@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
• Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 969: https://www.youtube.com/@actdental/videos
• Register for ACT’s BPA for their Differentiation tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Fdifferentiation-tool#email
• Register for ACT’s BPA for their GAPs at a Glance tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Ffinancial-gaps-at-a-glance#email

Main Takeaways:

• Identify your core customers, core competencies, and weaknesses to differentiate.
• Understand your effort gap, collections gap, overhead gap, and cash flow gap.
• Analyze your data to identify inefficiencies and optimize your practice.
• Develop your differentiation strategy over time and be consistent.
• Data shows that dentists thrive in private practice.

Snippets:

0:00 Introduction.

2:22 ACT’s BPA, TTT, and Pro Coaching.

5:51 Why this is an important topic.

17:06 Differentiation: Identify your core customers.

18:05 Differentiation: Identify your core competencies.

23:31 Differentiation: Identify your weaknesses.

26:56 Differentiation: Build your strategy.

27:23 Operational gaps: Effort gap.

29:27 Operational gaps: Collections gap.

37:08 Operational gaps: Overhead gap.

38:41 Operational gaps: Cash flow gap.

42:30 Data drives impact.

48:39 Final takeaways.

53:08 More about ACT’s TTT Study Club.

55:13 Last thoughts.

Miranda Beeson, MS, BSDH Bio:

Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.

Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.