Welcome to another episode of the MSP Security Playbook, brought to you by Heimdal Security—the unified, AI-powered cybersecurity solutions provider that helps MSPs streamline operations and grow more profitable security businesses.

In this episode, host Jacob Hazelbaker sits down with Kevin Lancaster, founder of Channel Program, a platform designed to give MSPs and vendors the data they need to make smarter, faster decisions. Kevin’s seen this industry from all sides—as a founder, investor, and advisor—and today he pulls back the curtain on the operational headaches that are quietly draining MSP profits.

From why 97% of MSPs still rely on Excel spreadsheets to track their tech stacks to how AI attacks are evolving faster than ever, Kevin offers hard truths and practical insights that could save your MSP serious time, money, and stress.

Finally, on this week's Threat Briefing, Adam breaks down a chilling zero-click iCloud exploit that installs spyware on Apple devices without the user even tapping a link. Learn how it works, why it’s so dangerous, and the urgent steps MSPs must take to protect clients before the July 7th federal compliance deadline.

If you enjoyed this episode, make sure to follow MSP Security Playbook on your favourite podcast app, leave us a review, and share it with a fellow MSP who needs to hear this.

Got a question for the MSP Hot Seat or a topic you want covered? Drop us a line—we’d love to hear from you.

Chapter Markers:

(01:39 ) Threat Briefing: A zero-click iCloud exploit, spyware on iPhones, and urgent patch advice

(07:20 ) Tool Sprawl & Fatigue: Why hundreds of tools lead to chaos

(09:14 ) Kevin’s Top 3 Tips: Reducing redundancy, preparing for compliance, and mastering costs

(14:34 ) AI Attacks & The New Reality: From 18-hour persistence to 18-day nonstop intrusions

(17:01 ) The Next-Gen MSP: AI, commoditisation, and why platforms will dominate

(20:17 ) MSP Hot Seat: What’s the #1 metric to watch daily?

(22:27 ) Play-by-Play: Jacob’s key takeaways on outdated processes and the crushing complexity MSPs face

Useful Links:

Connect with Kevin Lancaster on LinkedIn

Visit the Channel Program Website

Explore Heimdal’s platform at heimdalsecurity.com

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn