You spend a ton of money on marketing to attract new patients. But how do you know if it’s working? In this episode, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, to break down new patient by referral source, what it reveals about your marketing strategies, and where to focus your time and energy. To learn how to market more to your ideal patients, listen to Episode 973 of The Best Practices Show!

Learn More About Miranda:

• Send Miranda an email: miranda@actdental.com 
• Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdental
• Send Courtney an email to learn more about ACT: courtney@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
• Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 973: https://www.youtube.com/@actdental/videos
• Learn more about Pain-Free Dental Marketing: https://www.painfreedentalmarketing.com

Main Takeaways:

• Where are new patients coming from? Knowing this helps you focus on what works.
• Tracking referral sources helps you align your messaging with your ideal patients.
• Build strong loyalty and relationships. It is the most cost-effective way to grow.
• Dig deeper when asking patients how they found out about your practice.
• Appoint a team member to track and report the data. Review it monthly.
• Create a system to celebrate your patients who give referrals.

Snippets:

0:00 Introduction.

0:50 What new patient by referral source measures.

2:47 How this metric impacts the practice.

6:20 What you can do to impact this metric.

13:19 Final takeaways.

Miranda Beeson, MS, BSDH Bio:

Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.

Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.