981: Jerry Inzerillo on Saudi Arabia’s $64B Diriyah Project & Vision 2030
Description
Saudi Arabia is building one of the most ambitious #hospitality and #tourism projects in the world—and Jerry Inzerillo is leading it.
On No Vacancy Live, Anthony Melchiorri and I spoke with Jerry, CEO of the Diriyah Gate Development Authority, about the $64B master plan to transform the birthplace of the Kingdom into a cultural destination with 42 new hotels, 1,000 shops, and a fully walkable heritage city.
Here’s what stood out:
👉 The project has already welcomed 4 million visitors since reopening the UNESCO site in 2019
👉 Tourism’s share of Saudi GDP grew from 3% to 5% in just a few years—with a goal of 10% by 2030 under Vision 2030
👉 50,000 workers are on-site daily, and 39% of the staff are women—part of a major workforce shift
👉 By 2030, Saudi Arabia will host the World Expo, and in 2034, the World Cup
Jerry’s message was simple: “All are welcome. Come see for yourself.”
This conversation was a masterclass in vision, authenticity, and communication—and a glimpse into how Saudi Arabia positions itself for the next century.
🙏 Thanks to our advertiser Actabl. Benchmark your performance this budget season at HotelData.com.
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