DiscoverThe Magic Word Podcast990: Tony Clark - Magicians Using AI
990: Tony Clark - Magicians Using AI

990: Tony Clark - Magicians Using AI

Update: 2026-09-17
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Technology is advancing faster than we could have imagined. In fact, the current fear is that Artificial Intelligence (AI) is learning and growing on its own without the aid of human intervention. Recent news has reported that some of the creators are advocating a hold on further advancement until we can control this potential monster. In the meantime, there are a multitude of opportunities for AI to be used “for good” as magicians create music for their shows, voice overs, promotional materials, help in scripting, help in developing a stage character, researching show opportunities, and much, much more.

This week Tony Clark joins us to give us his perspective as a magic consultant on how AI has been used and could be used by magicians. Let me first give this disclaimer that neither Tony nor Scott Wells are experts in this field. We have some experience and our discussion reflects what we know or have seen or think. The discussion in this week’s episode are the results of our experiences and do not reflect what one should or should not do with this information.












































































To watch our conversation that was recorded over Zoom, please enjoy the YouTube video which includes a bit more content.


































































































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Tony Clark is a creative consultant for magicians using live experiences on stage and screen. This week, Tony advocates for live performances rather than depending upon technology and digital help. We discuss the importance and ethics of utilizing AI to build your brand and not just putting your face on the promotional material of other successful magicians. We also discuss how AI can help you as a virtual assistant to weed out and find the right performing venues for you. Tony also emphasizes how performers need to be genuine on stage and in their performances. Specifically, we need to be vulnerable and let our audiences into our lives so they don’t necessarily go home talking about our tricks, but remembering the person who is performing them. 











































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990: Tony Clark - Magicians Using AI

990: Tony Clark - Magicians Using AI

Scott Wells and Tony Clark