DiscoverStrategy Hour | Online Marketing for Business Growth995: Why Seasons of Business Matter (And How to Recognize Yours)
995: Why Seasons of Business Matter (And How to Recognize Yours)

995: Why Seasons of Business Matter (And How to Recognize Yours)

Update: 2025-10-21
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Have you ever looked at someone else’s business and thought, ‘Why does everything seem to be working out for them?’ Well, you’re not alone. We need to normalize this: not everyone is going to be going through the same season of business at the same time. I’d love to tell you it was predictable, and we could all match our energy to the seasons of the year, but that’s just not necessarily how life works. 


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We have to be mindful of where we’re at, where we’re going, and what we can give in each season. By the end of this episode, you’re going to be able to recognize the season that you’re in, and I’m going to give you permission to be in it instead of fighting against it! I’m going to help you make some smarter operational decisions because of it, so I hope you’re ready.  


Episode Highlights 



  • Why It’s So Important to Understand That Your Business Has Seasons [0:01:46 ]  

  • What Each of the Four Business Seasons Actually Involve [0:02:46

  • How You Can Use Slowing Down as a Strategy [0:05:36

  • The One Thing You Need to Be Mindful of Through Every Season [0:14:23

  • What You Should Reflect on During This Season [0:14:23

  • A Path Forward: What You Can Do Next [0:26:51


Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠ 


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995: Why Seasons of Business Matter (And How to Recognize Yours)

995: Why Seasons of Business Matter (And How to Recognize Yours)

Abagail Pumphrey - Business Strategist