A Business Guide to Roblox - Monetisation, Marketing and More with Stephen Dypiangco of Metaverse Marcom
Description
Roblox recently hit 70 million Daily Active Users and the top experiences on the platform have had over 30 billion visits. This week we cover the business side of the hottest metaverse platform of all.
Stephen Dypiangco runs Metaverse Marcom - an advisory and consultancy firm that specialises in Roblox. He helps clients understand how to develop, build, scale and monetise in the Roblox ecosystem.
In this episode we cover :
- What really is Roblox?
- Visits and engagement time
- How Roblox has grown and misconceptions
- The different categories and types of experience
- Advertising, monetisation, marketing on Roblox and more
- The Robux economy and creator/developer/platform splits
- Avatar self expression and UGC fashion
- Hello Kitty Case Study
Links :
Stephen Dypiangco
Twitter : https://x.com/Dypiangco?s=20
LinkedIn : https://www.linkedin.com/in/stephendypiangco/
Metaverse Marcom
Twitter : https://twitter.com/metaversemarcom
LinkedIn : https://www.linkedin.com/company/metaverse-marcom/
Website & Newsletter : https://www.metaversemarcom.io/
Case Study : https://www.metaversemarcom.io/product-page/my-hello-kitty-cafe-game-teardown-case-study
As always nothing on this show is financial or investment advice
Thanks for listening. If you'd like to suggest a guest, sponsor the show or talk about consulting services - you can reach out to me on Twitter at https://twitter.com/luke_franks or LinkedIn : https://www.linkedin.com/in/luke-franks-b8b509118/
And Robin on Twitter here : https://twitter.com/IamSuperMassive
United States
