A CPA's transition into tech entrepreneurship, with Ben Taylor
Update: 2023-02-02
Description
Ben Taylor, a CPA-turned-tech-entrepreneur and founder of SoftLedger, sits down with Stuart to share his company's origin story, the landscape of a mid-market GL solution, how to enable accountants to 'do more with less', and the saving grace of having your best friend as your co-founder.
- Finding an interest in accounting in college (1:15 )
- Early career experience at EY & Fannie Mae (2:00 )
- How Freddie Mac and Fannie Mae started (3:10 )
- The roller coaster real estate market around the world (4:00 )
- The genesis of SoftLedger (5:42 )
- The landscape of a mid-market general ledger solution (7:10 )
- The advantages of the next-gen cloud accounting software (8:08 )
- SoftLedger’s typical clients (8:51 )
- Benefiting from COVID-19’s push towards remote collaboration (10:00 )
- The investment landscape of SoftLedger (11:55 )
- How to enable accountants to ‘do more with less’ (14:58 )
- Running a startup with your best friend (16:00 )
- SoftLedger's product roadmap (16:30 )
- What excites Ben about the future (18:08 )
- Gaining traction through SEO (20:30 )
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