James Hyland began his career at the tender age of 12. While most were still playing with Lego, he had successfully launched a pirate radio station in his hometown of Mitchelstown, Co Cork. Ireland.

By 17, he had taken the huge leap into concert promotion and staged his first major arena show Atomic Kitten in Green Glens Cork. Unfortunately for him, he was to lose a substantial amount of money. His pride a little dented, he continued headstrong and vowed to get back on track.

"It was the best learning experience of my life to date - no college degree could have taught me so much so quickly"

Undeterred, he worked for the broadcasters, Tipp FM, Limerick Live 95FM, Cork 96FM & 103FM, culminating in Newstalk 106FM. In 2001, he left the security of Newstalk 106FM behind him and began his own production company in Dublin. From the onset, Hyland and his new business partner Lee Walsh secured high profile clients, most notably, Amazon, Google, Aiken Promotions, MCD Productions, Yahoo, Jamster and the famous Crazy Frog ringtone!

Such was the success, that the company launched Ireland's first ever music TV station, Bubble Hits. It was broadcasted throughout Ireland, The UK, Germany, Hungary and Poland.

During this time, Hyland continued promoting concerts/events including; OneRepublic, Calvin Harris, Train, Barney & Friends, The Wiggles, Mary Black, The Coronas, Cascada and many more.

In July 2010, James Hyland and Lee Walsh joined forces with Russell Treacy to create Global Tour Creatives, which is now the world's leading entertainment creative agency with clients including; Michelle Obama, Lady Gaga, Jennifer Lopez, Harry Styles, Bon Jovi, Eagles, President Joe Biden, Ozzy Osbourne and many more.