In this episode, Daniella sits down with Lisa Curtis, CEO and Founder of Kuli Kuli Foods to discuss her journey as a social entrepreneur. Lisa shares how she learned about moringa’s benefits in West Africa and was inspired to bring it to the US market, overcoming challenges such as investor skepticism and low awareness of the plant’s benefits. Lisa highlights the importance of early consumer research and leading with product benefits even as a mission-driven company. Lisa also discusses the importance of sustainable sourcing and farmer relationships, and Kuli Kuli's plans to introduce new products and promote other sustainable drought-tolerant crops beyond moringa. She reflects on the company's growth from a startup to a multimillion-dollar business, and offers sound advice for entrepreneurs: be strategically small, tell your story effectively, and take care of yourself to avoid burnout.

EPISODE KEY MOMENTS:

• The story of how Lisa founded Kuli Kuli


• Introducing moringa to the US market


• Early consumer research and leading with product benefits


• Strategic partnerships with retailers like Costco and Walmart


• Fundraising $11 million for Kuli Kuli


• Sustainable sourcing and farmer relationships


• Brand strategy and effective storytelling


• Navigating supply chain disruptions


• Starting small and avoiding burnout as an entrepreneur

Where to connect with Lisa on the internet:

Kuli Kuli ⁠Website⁠ | ⁠Lisa Curtis

Use code PLANTAS for 20% off (First time customers only)

PLANTAS POD CREDITS:

Host: ⁠⁠⁠Daniella Allam⁠⁠⁠

Producer: ⁠⁠⁠Jacqueline Smith⁠⁠⁠

⁠⁠⁠Plantas Strategy website⁠⁠⁠

For episode transcripts, go to the Plantas Pod website ⁠⁠⁠here⁠.

If you have any feedback or questions about the podcast, email ⁠⁠info@plantasstrategy.com⁠