Mark Dunkerley, former CEO of Hawaiian Airlines, and Georgetown University McDonough School of Business Professor Pietra Rivoli discuss Dunkerley’s role in expanding Hawaiian Airlines from a domestic airline to an international one. Dunkerley led Hawaiian Airlines for 15 years and witnessed firsthand the difficulties of being in the airline industry. He discusses his experiences, as well as the importance of creating brand loyalty and the need for businesses to adapt to other cultures when expanding globally.  Originally Recorded Feb. 3, 2020