Max Dawes, is Partnerships & Marketing Director for Zappar and works with many clients around the world. We work with some of the world's biggest brands to help them meet their marketing and commercial objectives by adding a layer of interactive digital content to their products, packaging, and physical marketing. With Zappar you can turn almost anything (print, POS, product, packaging, place) into an interactive delivery channel serving video, animation, games, competitions, additional information, data capture mechanics, social shares and more. Zappar adds a new visual dimension to the world seen through your device as a digital discovery channel. Making every touch point an engaging, measurable, accountable and delightful short-form experience.