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A Culture of Experimentation

A Culture of Experimentation

Update: 2021-11-177
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How can organizations become more experimental? Julia Dhar, the cofounder and leader of BeSmart, BCG’s behavioral economics and insights initiative, says identify a big problem, start small, and do not overly worry that academics may criticize your experiment. As a bonus, Dhar provides her three favorite nudges for everyday living.



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A Culture of Experimentation

A Culture of Experimentation

Boston Consulting Group BCG