DiscoverA Day in the Life of an SDR Leader (SDR Leaders of EMEA Podcast)A Day in the Life Of Farina Mackay (Head of Revenue & Operations @ dotnext Europe)
A Day in the Life Of Farina Mackay (Head of Revenue & Operations @ dotnext Europe)

A Day in the Life Of Farina Mackay (Head of Revenue & Operations @ dotnext Europe)

Update: 2025-01-30
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Many EMEA SDR Leaders are often alone, their bosses are in the USA & they are often first-line leaders. With the added pressure of being at the heart of driving 30-40% of a company’s revenue, we are not setting our leaders up for success.




This podcast gives you the chance to meet like-minded peers, gain valuable insights & best practices, in the most unique of leadership challenges; leading multicultural, multi-language teams




We speak to SDR Leaders in EMEA about their role, how to get the best out of their teams, their tech stack and any trends they’re seeing that will influence the above.




In this episode, we are joined by Farina Mackay (Head of Revenue & Operations @ dotnext Europe) and we discuss:




- Lessons from bad leaders


- Mastering task prioritisation


- Optimising time management


- Adapting workplace dynamics


- Commanding C-level communication



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A Day in the Life Of Farina Mackay (Head of Revenue & Operations @ dotnext Europe)

A Day in the Life Of Farina Mackay (Head of Revenue & Operations @ dotnext Europe)

SDR Leaders of EMEA