Featured Guest: EDY

Marketing Manager at a leading cryptocurrency exchange



Host: Mickey

Marketing lead of Mighty DAO



"In Web3, users are not just customers; they're our greatest asset and value."- EDY



🔑 Key Points:

• Web3 Marketing Manager Role:

- Adapts to decentralized, community-driven model

- Dedicated to reducing Web3 entry barriers

- Builds community trust and engagement



• Daily Routine:

- Reviews cryptocurrency market trends

- Monitors blockchain media and news

- Manages community feedback

- Analyzes campaign performance

- Coordinates KOL partnerships



• Core OKRs:

- Community growth and engagement

- Brand exposure

- New user acquisition

- User retention rates

- Community sentiment



• Career Development:

- Deepening blockchain knowledge

- Expanding marketing capabilities

- Bridging Web2 and Web3 users



🌟 Career Transition Tips:

- Utilize existing marketing skills

- Leverage online resources and AI tools to learn Web3 knowledge

- Follow industry news via aggregators like Followin

- Develop remote work discipline





分享者：EDY

擁有豐富的行銷經驗，目前在知名交易所擔任行銷經理



主持人：Mickey

Mighty DAO Marketing Lead



💡 「在Web3中，用戶不只是顧客，更是我們最重要的資產與價值。」- EDY



🔑 重點摘要：

• Web3行銷經理角色：

- 適應去中心化、社群驅動模式

- 致力降低Web3進入門檻

- 建立社群信任與互動



• 日常工作：

- 檢視加密貨幣市場趨勢

- 關注區塊鏈媒體新聞

- 管理社群回饋

- 分析活動成效

- 協調KOL合作



• 核心OKRs：

- 社群成長與互動

- 品牌曝光

- 新用戶獲取

- 用戶留存率

- 社群情緒



• 職涯發展：

- 深化區塊鏈知識

- 擴展行銷能力

- 串接Web2和Web3用戶



🌟 轉職建議：

- 運用既有行銷技能

- 善用線上資源及AI工具學習Web3知識

- 透過新聞聚合平台如Followin追蹤產業新聞

- 培養遠端工作紀律

--

Hosting provided by SoundOn