In this special Thanksgiving edition of "MediaTalk," host Mike Reynolds revisits insightful discussions with four prominent executives in the media industry, each sharing their perspectives on topics ranging from evolving distribution deals, sports rights and AI. The episode features Tom Montemagno from Charter Communications, John Lasker from ESPN, Brad Ramsey from TEGNA, and Mark Penn from Stagwell, offering a blend of strategic insights and industry trends.

Tom Montemagno discusses Charter's shift towards a hybrid model that combines traditional linear programming with streaming options. He emphasizes the importance of adapting to customer preferences and the need for transformative deals, particularly highlighting the successful negotiation with Disney/ESPN that allowed for seamless integration of streaming services.

John Lasker focuses on ESPN's direct-to-consumer strategy, particularly the launch of the ESPN DTC enhanced app. He underscores the goal of simplifying the content offering for sports fans, making it easier for them to access a comprehensive range of ESPN content through a single subscription, appealing to both traditional viewers and new audiences.

Brad Ramsey shares insights into TEGNA's approach to local sports rights, having secured deals with multiple professional sports teams. He notes the resurgence of local broadcasting in sports, driven by changes in the RSN space, and emphasizes the company's commitment to reaching more fans through accessible game coverage.

Mark Penn outlines Stagwell's vision as a digital-first marketing network, discussing the integration of advanced technology and AI in marketing strategies. He highlights the company's growth ambitions through both organic growth and strategic acquisitions, while also emphasizing the importance of adaptability in a rapidly changing marketing landscape.

This episode reflects on the challenges and opportunities that defined this year's media environment .

More S&P Global content:

MediaTalk | Season 3 | Ep. 45 - How TEGNA Tailors Sports Rights Deals Across Leagues, Markets for Maximum Reach

MediaTalk | Season 3 | Ep. 34 - How ESPN Aims to Change the Game with New Streaming App

MediaTalk | Season 3 | Ep. 28 - Stagwell CEO Mark Penn Talks The Future of Marketing Amid AI Revolution

MediaTalk | Season 3 | Ep. 25 - Charter's Gambit to Revive Linear Pay TV with Seamless Streaming Strategy

Featured experts:

• Tom Montemagno, Executive Vice President of Programming Acquisition at Charter Communications

• John Lasker, Senior Vice President of ESPN DTC

• Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA

• Mark Penn, Chairman and CEO of Stagwell

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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