Today we are thinking about quieting the doubt voices in our head and embracing unique spiritual journeys. In this episode, we interviewed Catherine Choi, the Founder of SoYoung, known for creating beautiful, functional, and durable bags for life on the go. Catherine shares her inspiring journey from no business background to building a successful brand.

We dive deep into the conversation by asking Catherine what freedom means to her, leading to an open discussion about her battle with addiction in her younger years. She candidly discusses her family's dynamics and how they influenced her troubled path, including the emotional three-year rollercoaster of addiction, lying to her family, and stealing money from her father to fund her habit. Catherine
describes the pivotal moment when her cover was blown, marking the start of her journey toward recovery. Feeling desperate and helpless, she reached out to her sister and checked into a detox center, an experience she describes as life-changing, lifting a weight off her shoulders and providing a gift that later influenced her business endeavors.

Starting SoYoung was a bold declaration against the voice of doubt in her head. As the business grew and stress mounted, Catherine turned to meditation to avoid burnout. After being copied by a big brand, she realized the importance of sharing her story and taking off the metaphorical mask. Catherine also shares her profound experiences with ayahuasca and climbing a volcano, offering listeners a raw and honest account of her personal and entrepreneurial journey.

Join us for this heartfelt and motivational episode as Catherine Choi reveals the trials, triumphs, and transformative moments that shaped her path to freedom and success.

CONNECT WITH Catherine 🤍
On her website soyoung.ca
On Instagram @catherine.soyoung
Visit So Young on Instagram @soyounginc
Watch Catherine's recipe reel we discussed here

Hosted by @kirstimcnabney 🎙
Find links, inspiration and updates on @thinkingaboutpodcast

If you found the episode supportive or love the podcast, please feel free to leave a review to help the podcast grow 🤍

Send us a text