Welcome to a pivotal moment in tennis history, a moment we are living and witnessing right now.

Today, we stand on the brink of a revolution, not just in how the game is played, but in how it's understood.

Five years ago, when we embarked on this project, we anticipated changes, but what's unfolding is far more dramatic and powerful than we ever imagined.

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Gone are the days of solely relying on impressionistic methods and the opinions of gurus.

We are now in an era where every shot, every point, and every strategic decision is being transformed by the unyielding power of data analytics.

This isn't just a change; it's a seismic shift that is redefining the very essence of tennis as we know it.

As we experience these monumental changes firsthand, we invite you to join us on this groundbreaking journey. Together, let's discover how data analytics is not just influencing, but revolutionizing the world of tennis.

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• Please look at our revolutionary new book - The Art of Winning Tennis 
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