A No-BS Framework to Build a Profitable STR Portfolio (Part 3: Macro → Micro Market Selection)
Description
Not all STR markets are created equal. Some look amazing in headlines but flop once you dig into the numbers. Others are sleeper markets that deliver insane returns if you know where to look.
In this episode, John Andrew breaks down Step 3 of his no-BS framework: how to go from choosing the right macro market (state/city) to nailing the perfect micro market (the neighborhood or even the street).
You’ll learn:
- How to identify macro demand drivers like airports, events, tourism anchors, and universities
- Why seasonality curves matter more than average occupancy reports
- How to filter down to the micro level: neighborhoods, drive times, noise, parking, and curb appeal
- Why your best comps are not citywide averages but the top-10 properties in your micro market
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