A Reference Revolution
Description
In this episode Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole.
The Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying intelligence platform is where tech pros go to get practical, reliable information on enterprise technology. You work too hard to build strong customer relationships. It's time to leverage those relationships in a way that maximizes value for your organization and minimizes customer effort. PeerSpot's approach to customer driven content empowers customer marketers and advocacy professionals that strive to achieve the gold standard within their industry. For more information, check out - http://marketing.peerspot.com/
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