A Step-by-Step Guide to Turning Around Your Retail Organization with Jim Weinberg, Chief Merchandising Officer at DSW
Description
This episode features an interview with Jim Weinberg, Chief Merchandising Officer at DSW. As a turnaround and restructuring specialist, Jim has spent his career responding to shifting consumer behaviors, and now oversees merchandising and marketing strategies for the $3 billion shoe giant.
On today’s episode, Jim discusses DSW’s transition into the athletic and athleisure space, changing store layouts, and how technology is transforming their business.
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“We’re not selling anything anyone needs. This is not a pharmaceutical situation. You’re creating an emotional connection with your consumers through marketing and product, and that’s the magic that happens.” -Jim Weinberg
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Show Notes
- (1:37 ) Tony’s takeaways on the conversation
- (4:55 ) Jim’s background and finding his niche as a turnaround and restructuring specialist
- (8:30 ) A history lesson: how massive changes lead to a “new next”
- (12:50 ) DSW’s transition into athletic and athleisure and the restructuring of their stores
- (18:18 ) Experiential retailing: new store concepts and a focus on storytelling
- (24:15 ) How technology is transforming DSW’s business from store to site to merchandising
- (29:18 ) The challenges of change management
- (32:48 ) Lightning round
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Sponsor
Dell Technologies & Intel will be exhibiting at the National Retail Federation 2022 New York City, January 16-18th. Join Dell at booth #5059 where they will showcase their Retail solutions to demonstrate Retail Value Chain transformation across Design, Supply Chain, Manufacturing, Warehousing & Inventory, Fulfillment & Logistics, Store & Online experience, and Delivery.
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Links
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