A Time to Thrill with Aime Austin

Update: 2023-04-25

Description

In this episode of The Limelight, Craig chats with Aime Austin of A Time To Thrill.

Aime's show is all about showcasing fiction authors. She is a full-time author, and publishes her podcast episodes only monthly. While conventional wisdom may say that publishing episodes every week or every other week is a best practice, you have to know your audience. Aime knows that her podcast listeners are busy professionals, and a monthly publishing cadence fits their listening behavior.

There's an interesting parallel between fiction authors and podcasters. With the huge popularity of genres such as True Crime podcasts, the need for great narrative storytelling has never been more important in the podcasting medium.

Aime and most of the fiction book world continue to utilize Facebook (Meta) ads as a primary way to grow their audience. While this marketing medium was popular in the late 2010s, it's fallen out of favor in some circles. This is a great reminder to continue to re-explore previous marketing channels for your show.