In this episode, Jill talks with Alecia Lawyer (artistic director and founder of the chamber orchestra, ROCO). Alecia shares how this Houston-based orchestra disrupts and innovates the traditional presentation of classical music. With a revenue model where 95% comes from contributed revenue, ROCO designs audience-first experiences. Alecia is putting the fun, access, and creative license back into the world of classical music through what she calls wildcatting in the arts.   

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Key Topics & Chapter Markers:    

[00:01:32 .910] - Introduction and ROCO's acronym change discussion.  

[00:02:21 .550] - Alecia Lawyer's background and how she founded ROCO.  

[00:08:03 .130] - ROCO's unique approach to classical music.  

[00:09:16 .270] - Explanation of "Wildcatting in the Arts" and its importance.  

[00:19:47 .350] - The special audience experience and program book features.  

[00:24:33 .850] - Integrating personal and professional aspects in ROCO.  

[00:25:04 .690] - The role of faith and vulnerability in Alecia Lawyer's journey.  

[00:26:13 .720] - Creating a safe space for musicians to take risks and find rewards.  

[00:28:04 .330] - Agency, co-creation, and the relationship between composers, musicians, and the audience.  

[00:46:49 .400] - Development of the Octava app and its original purpose.  

[00:49:21 .650] - Inspiration behind creating the children's book "Nightingale."  

[00:52:08 .880] - Leadership journey of ROCO and challenges in maintaining its culture. 

Contact Info:   

letstalk@trgarts.com