DiscoverMicrotrendingA little on Matt Rife, a lot on pretty people humor
A little on Matt Rife, a lot on pretty people humor

A little on Matt Rife, a lot on pretty people humor

Update: 2025-08-15
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Hey girl! How do you feel about your 9th favorite frat house sleep paralysis demon selling you budget mascara? I’m taking my Ulta points elsewhere, personally. Let’s dig into the Matt Rife X elf campaign (18:06 ) and then unpack if “pretty people humor” is really just “popular people humor.” Or you know, beige. 


Want to put a microtrend under the microscope? Send your topic submission to saltlacroix@gmail.com 


XO, Gabrielle (⁠⁠⁠⁠⁠⁠⁠@saltlacroix⁠⁠⁠⁠⁠⁠⁠)  

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A little on Matt Rife, a lot on pretty people humor

A little on Matt Rife, a lot on pretty people humor

Gabrielle (@saltlacroix)